SEATTLE — Jones Soda Co. is launching Natural Jones Soda, sweetened with pure cane sugar, organic agave syrup and stevia. Free of artificial colors and preservatives, the product is available in green apple, orange mango, cherry and lemon lime varieties and contains 30 calories, 5 grams of fiber and 5 grams of sugar per 12-oz serving.

“Given growing demand for more healthful beverage options, we wanted to challenge ourselves to deliver an all-natural soda with less sugar and fewer calories than any other product available,” said Jennifer Cue, chief executive officer of Jones Soda.

The product line initially will be available in select California retailers for a suggested retail price of $5.49 per four-pack.