TORONTO — Odd Burger Corp., a chain of vegan quick-service restaurants, is launching and marketing a line of plant-based products for foodservice channels under the Preposterous Foods brand.
The new brand offers a minimal-ingredient, minimally processed line featuring whole foods like chickpeas, oats and wheat gluten. The initial launch will feature 10 products, including a crispy “chickUN” burger, meatless wings, beefy ground meat, gyro meat, breakfast sausage, dairy-free ranch dressing, honey mustard sauce, tzatziki sauce, eggless mayonnaise and a dairy-free cheese sauce.
The line of plant-based proteins and dairy-free sauces is distributed exclusively through Sysco, providing Preposterous Foods with more than 330 distribution facilities worldwide.
“It may seem preposterous, but indulgent food can be healthy, and healthy food can be indulgent,” said James McInnes, co-founder and chief executive officer at Odd Burger. “Thanks to new innovations and upgrades in our manufacturing facility, we’re now able to produce plant-based proteins and other treats at scale for broader distribution.”The Preposterous Foods manufacturing facility is a subsidiary division of Odd Burger Corp., which currently has 6 fast-food locations with 11 in development. The company plans to have an additional 20 restaurants operational by this time next year.