KENT, WASH. — Oberto Brands is launching Oh Boy! Oberto All Natural Bacon Jerky, made with seasoned and Applewood-smoked lean strips of bacon, plus water, sea salt and sugar. The product contains no added preservatives or artificial ingredients and has less fat than pan-fried bacon.

“The bacon craze isn’t new, but bacon cravings are still going strong and consumers do not have a way to enjoy good quality bacon outside their home or without the messy preparation,” said Tom Ennis, chief executive officer. “Oberto is rising to consumer demand with a true bacon snack that can travel anywhere and needs no preparation. While there have been a lot of gimmicky products with bacon flavoring, Oberto’s new bacon jerky is make of real, hearty, premium strips of bacon. Based on our early retail orders, All Natural Bacon Jerky is already on track to be one of Oberto's fastest selling products.”

The All Natural Jerky line also includes original beef, teriyaki beef, peppered beef, hickory beef, spicy sweet beef, barbecue pork and teriyaki turkey varieties.