CHICAGO — Dannon Oikos Greek Yogurt and Starbucks K-Cups topped this year’s list of New Product Pacesetters from Information Resources, Inc. (I.R.I.).
The full list of 2012 New Product Pacesetters includes:
1) Dannon Oikos with $283.8 million in year-one dollar sales
2) Starbucks K-Cups at $198.9 million
3) Bud Light Platinum at $162.2 million
4) TruMoo at $158.3 million
5) Breyers Blasts! At $147.3 million
6) MiO from Kraft at $127.6 million
7) Sparkling ICE at $122.7 million
8) Nature Valley Protein Bars from General Mills at $95.7 million
9) Orville Redenbacher’s Pop Up Bowl from ConAgra Foods at $92.1 million
10) Daily’s Frozen Pouches at $89.2 million
“These products are bringing consumers increased value at a time when value is more critical than it has been in recent history,” said Susan Viamari, editor of “Times and Trends” for I.R.I. “They are doing this by harnessing many and varied ingredients and technologies to deliver products that do things better with less effort; taste better, with enhanced nutritional value; and bring excitement, without breaking the bank. These products are leading the C.P.G. industry into tomorrow. And they are delivering growth for the manufacturers that bring them to market.”
Overall, the New Product Pacesetters includes the 200 top-selling C.P.G. launches in the year, and each had more than $13 million in year-one sales across different outlets with an average of $39.5 million in first-year revenues. In 2011-2012, nearly 1,900 new consumer packaged goods brands hit the market, but only 11% of the launches were classified as New Product Pacesetters.
I.R.I. also named the top New Product Pacesetters for convenience store brands. The list included Bud Light Platinum, Monster Rehab, TruMoo, Lipton 100% Natural, Reese’s Mini’s, MiO, Dr Pepper TEN, and Rockstar 2X.
“The power of trends around wellness and the quest for foods that support nutritional goals are immense,” said Larry Levin, executive vice-president and general manager for insights and thought leadership at I.R.I. “The top-selling launches in the convenience-store channel really underscores this phenomenon. Even in the convenience-store channel, where indulgence is often toward the top of consumers’ minds, healthier-for-you innovation is being well received.”Last year’s top 10 food and beverage brand pacesetters included P.F. Chang’s Home Menu products, Thomas’ Bagel Things, Oscar Mayer Selects, Folgers Gourmet Selections K-Cups, M&M’s Pretzel, Sun Drop from Dr Pepper Snapple Group, Kellogg’s Special K Cracker Chips, Lean Cuisine Creations from Nestle USA, Gold Peak Chilled Tea and Bailey’s Coffee Creamer.