LOS ANGELES – Modern frozen snack company My/Mochi revealed its next novelty: My/Mochi Smoothie Incredibites.
Made with real fruit puree smoothies and wrapped in sweet rice mochi dough, the nibbles will arrive in frozen fruit and smoothie bowl freezers at grocery stores this summer.
"Innovation and experience are what get consumers excited," said Craig Berger, chief executive officer at My/Mochi. "The company disrupted both frozen novelty and snacking categories with My/Mochi Ice Cream and continues the tradition of bringing 'mochi to the masses' with our Smoothie Incredibites. We continue to differentiate ourselves with a mochi twist on already familiar textural experiences.”
When the new snack debuts, it will be available in two familiar smoothie flavors, strawberry banana and mixed berry. Free of gluten, soy and GMO ingredients, each portion-controlled bite contains 60 calories.
The Los Angeles-based company’s ice cream received distinction as one of the products named to NielsenIQ's BASES Top Breakthrough Innovations of 2021 list.