CAMDEN, N.J. — The Campbell Soup Co. is introducing a variety of soups in “epicurean” flavor profiles, according to the company. For example, under the Campbell’s Go brand, the company is adding Moroccan style chicken with chickpeas and coconut curry with chicken and shiitake mushrooms varieties.
“With bolder, more vibrant flavors and contemporary packaging, we’re upping the ante with our new soup offerings,” said Mark Alexander, president of Campbell North America. “Campbell is reframing what soup means, with a variety of new choices that tempt the taste buds and fit the lifestyle of the millennial generation and beyond. This is the new face and flavor of Campbell Soup Co.”
The Campbell’s Chunky brand will be rolling out three new soup varieties, including a jerk chicken with rice and beans, Buffalo-style chicken and chipotle chicken and corn chowder. In the company’s Slow Kettle line of soups will be new flavors such as crab and sweet corn chowder with onions and cayenne pepper and roasted chicken and chardonnay with tomatoes, aged Parmesan and pasta.
Two new flavors to be added to the Gourmet Bisques brand are sweet potato tomatillo and Thai tomato coconut.
“People are hungry for an authentic, homemade experience but don’t always have the time to create it,” said Thomas Griffiths, director of Campbell’s Culinary & Baking Institute. “We have dialed up the flavor in our new gourmet offerings to be savored as a stand-alone indulgence after a long day of work or as a simple starter for a dinner party.”