NEWPORT BEACH, CALIF. — A SHOC Beverage LLC, a performance energy drink brand, has raised $29 million in a Series B funding round led by existing investors, strategic participants, professional athletes and celebrities.
Founded in 2019, A SHOC Energy is a line of beverages that are formulated with plant-based functional ingredients, including caffeine from coffee fruit, guarana seed, yerba mate and green coffee beans, plus electrolytes and amino acids to increase endurance, boost performance and promote muscle recovery. The products contain no sugar, artificial flavors, colors or preservatives and are distributed nationally by Keurig Dr Pepper.
“We’re extremely proud to be partnering with so many world-class names in sports, business and entertainment,” said Paul Nadel, chief executive officer of A SHOC Energy. “In just three years, A SHOC has grown to have a nationwide footprint with multiple products elevating the functional training of professional athletes and helping everyday people reach peak performance. We are so fortunate to continue our growth with this amazing group of investors who not only believe in our brand, but also seek to empower people to live healthy and active lifestyles.”
The funding will support expanding the company’s national sales team, executing sports and entertainment partnerships, creating and distributing digital content and developing new products.The round included participation from Bryson DeChambeau, Aaron Judge, Brooks Koepka, Freddie Freeman, Chase Young, Chase Elliott, Paul Rodriguez, Lexi Thompson and Michael Strahan.