DALLAS — SKU, the Austin, Texas-based consumer packaged goods accelerator, is seeking startups to participate in the third cohort of SKU Dallas, beginning in August.
Participants will receive education, mentorship, networking and funding during the program. Brands are selected based on market traction, innovation and founder story and must have annual revenue of more than $500,000. The 12-week program culminates in a pitch event in November.
“SKU Dallas has accelerated us in all aspects of our business,” said Laurel Orley, co-founder and chief executive officer of Daily Crunch Snacks, who participated in the program last year. “Looking back at our brand positioning, it’s night and day compared to where we were before after going through SKU. There was so much about our brand in the market that I wasn’t aware of and now I have a clear sense of how to move forward and succeed.”
SKU Dallas is supported by DFW CPG, an organization co-founded by Richard Riccardi and Rick Jordan last year. The goal of DFW CPG is to build a community for emerging consumer products brands, distributors, manufacturers, suppliers, venture capital investors and more in the Dallas/Fort Worth area.
“The SKU CPG Accelerator program provides a condensed MBA-level education on all facets of leading and growing a CPG business,” said Mr. Riccardi, a longtime SKU mentor. “But even better, the cohort companies are matched with a team of carefully selected, industry-experienced mentors who supply the practical insight that perfectly complements the educational component.”
Epic Provisions and Siete Family Foods are among the more than 100 companies that have participated in SKU since it was established in 2011. In recent years, SKU has developed programs in additional cities, including Dallas, Minneapolis, New York and Atlanta.Founders may apply at sku.is/dallas through April 15. Industry professionals who are interested in becoming mentors may send an email firstname.lastname@example.org.