BOULDER, COLO. — Non-alcoholic brew maker Hoplark expanded its Hoplark 0.0 line with its newest flavor, Really Really Hoppy.
The Really Really Hoppy beverage is the company’s take on a West Coast IPA and is double dry-hopped with Citra and Simcoe hops. The drink contains no calories or sugar and is both gluten-free and Whole 30 approved.
“Wowing our customers is our biggest motivation as they push us to elevate, experiment, and create new flavor experiences,” said Dean Eberhardt, co-founder and chief executive officer of Hoplark. “We have been creating IPA-like flavors in our HopTea line for years, but the flavor profile of this new Hoplark 0.0 Really Really Hoppy is the bullseye of West Coast IPA flavors. I can't wait to hear what everyone thinks.”Hoplark 0.0 Really Really Hoppy is available direct-to-consumer at hoplark.com in a 12-pack for a suggested retail price of $39.00. The product also may be purchased at Total Wine, Natural Grocers, Fry's Food Stores, Sprouts, HyVee and King Soopers locations, as well as at select retailers in Colorado, Southern California, Arizona, New Mexico, New York, Massachusetts, Road Island, New Jersey, Connecticut, Vermont, Maine, New Hampshire and Wisconsin.