CHARLOTTE, N.C. – Trinity Frozen Foods, L.L.C. has announced plans to open a sweet potato processing plant in Robeson County, N.C., in July. The facility initially will employ 60 people with aims to add 90 employees within the first three years.

Trinity Frozen Foods manufactures sweet potato fries for foodservice and retail under Sweet Sensations and Frizzles brands, as well as private-label products sold in national supermarkets.

“This will be the most modern and technological facility of its type in the world,” said Jere Null, chief executive officer. “We are excited to be locating it here in North Carolina amongst the largest, most abundant source of sweet potatoes in the country.”

Sweet potato fries have experienced double-digit growth for several years, according to the company.