IRVING, TEXAS — Emerging food and beverage brands are encouraged to apply for an opportunity to snag shelf space at 7-Eleven, Speedway and Stripes stores across the country. 7-Eleven, Inc. is accepting submissions for its fourth annual Brands with Heart event through May 31.

The convenience retailer has assembled a team to discover up-and-coming brands aligned with new food and beverage trends with the goal to diversify its product offerings beyond the traditional gas station assortment. The company is seeking a variety of snacks, beverages, confectionery and better-for-you items.

A number of applicants will be selected to participate in an in-store test at regional 7-Eleven, Speedway and Stripes stores. Fan-favorite brands in each market will advance to the Brands with Heart showcase, presenting products to a panel of executives from the company. Standouts of the showcase will be paired with 7-Eleven leaders for coaching, mentoring and training to prepare for shelf placement at participating stores throughout the United States.

“The Brands with Heart showcase attracts hundreds of applicants from up-and-coming brands each year and gives us the unique opportunity to scope out new products that might make the perfect addition to our stores' shelves — such as Lemon Perfect, which was discovered during our 2019 Brands with Heart event,” said Jack Stout, executive vice president and chief merchandising officer at 7-Eleven. “It is our mission to help these rising brands grow, and we’re excited to see … and taste …  the many innovative products that participate. We’re committed to elevating our product assortment for customers who are always seeking new and delicious items that fit into their busy lifestyles.”

Brand owners may apply at