AUSTIN, TEXAS — GoodPop is expanding its better-for-you frozen dessert line with its plant-based Fudge n’ Vanilla Squares.
The new frozen squares have a chocolate shell with a vanilla oat milk filling and contain 130 calories. They are available in a 4-pack with a suggested retail price of $4.99 to $5.99 and can be found at Whole Foods Market locations, as well as Sprouts Farmer’s Market and online at goodpops.com.
“With plant-based novelties being the fastest growing segment in the ice cream category and consumer feedback showing demand for better-for-you frozen desserts, the time was right to take our philosophy and elevated sourcing standards to expand beyond the pop and create our version of classic ice cream squares as we continue to redefine the frozen novelties category,” said Rahul Shah, president and chief operating officer at GoodPop.
