NEW YORK — Two new vice presidents are joining the confectionery leadership team at Bazooka Candy Brands (BCB), a division of The Bazooka Companies Inc. Becky Silberfarb was promoted to vice president of marketing and Lizzy Mangold was named vice president of e-commerce and innovation.
Ms. Silberfarb joined BCB in 2016 as a brand manager and was named senior director of marketing in 2021. She has led marketing across all brands in the Bazooka Candy portfolio, including Push Pop, Ring Pop, Baby Bottle Pop and more. She is involved with the National Confectioners Association and last year was selected to join the organization’s Future Leaders Program. Prior to joining BCB, she spent three years at Danone, where she was a brand manager for Activia and Danimals.
In her new role, Ms. Silberfarb will oversee BCB’s marketing efforts as it expands with new audiences, new products and new markets. She also will oversee marketing efforts in Latin America.
Ms. Mangold has held various roles in marketing, international, innovation and e-commerce since joining BCB as an associate brand manager in 2011. Her accomplishments include leading Baby Bottle Pop and Juicy Drop marketing to drive double-digit sales growth and establishing Japan as one of BCB’s top international markets, according to the company. She also developed several successful new products, including Juicy Drop gummies and Push Pop gummy roll, and developed BCB’s efforts in the emerging e-commerce channel.
As vice president of e-commerce and innovation, Ms. Mangold will lead a cross-functional team in all aspects of the company’s e-commerce initiatives and lead the innovation strategy for the entire BCB portfolio.“Becky and Lizzy are true super stars who have had a hand in almost every major BCB success in the US,” said Tony Jacobs, president of Bazooka Candy Brands. “As part of the leadership team, they will be key to shaping and executing our continued long-term success as we focus on the critical areas of brand equity development, consumer communication, innovation and e-commerce growth.”