AUSTIN, TEXAS — Redbud Brands, an operating holding company focused on creating, funding and building consumer businesses, has raised $46 million in new funding led by Satori Capital.
Redbud Brands, based in Austin and Los Angeles, identifies and pursues business opportunities in attractive growth markets across food and beverage, health and wellness, beauty and personal care and pet sectors, providing its portfolio companies with a shared services infrastructure and offering guidance and access to capital. Businesses include Torani, maker of syrups and sauces for flavoring beverages; Kos, a plant-based nutritional supplement brand; Tsumo Snacks, savory puffs infused with cannabis; and SunDaze, a low-sugar fermented juice-based cocktail brand.
The funding will be used to hire key personnel to support Redbud Brands’ portfolio companies and continue to create, incubate and launch new products.
“We believe that this venture studio model will become a more prominent component of the consumer venture/PE ecosystem going forward,” said Brian Goldberg, founder of Redbud Brands. “Our investors have strong belief in our model that supports our founders/GMs in what we call a ‘managed entrepreneurial’ setting. Our model solves for traditional pain points in brand growth by giving the operators early access to capital, high-quality talent and critical tools for development.”
Sartori Capital, a Texas-based investment firm, will provide strategic guidance in business building and capital allocation, added John Ferrari, operating partner at Redbud Brands. Also participating in the funding round were Sands Capital, VMG Partners and industry executives and entrepreneurs.“We are thrilled to partner with the talented and experienced team at Redbud,” Randy Eisenman, co-founder of Sartori Capital. “We recognize consumers’ growing preference for better-for-you products, and we know that Redbud has the specialized knowledge and key relationships to capitalize on the shift toward healthier alternatives. The Redbud team's experience across many consumer verticals and their ability to add both strategic and operational value to their portfolio companies gives them a true advantage that we think will create tremendous value for our stakeholders.”