BRATTLEBORO, VT. — Chris Solly has joined Ehrmann USA, L.L.C. as chief executive officer.

“I am thrilled and honored to be asked to lead the Ehrmann USA team on its continued expansion into the U.S. market,” Mr. Solly said. “We have a fantastic product, unlike anything else currently available, and we will continue to introduce it to new consumers, giving them the opportunity to enjoy the most luxurious yogurt in America.”

Mr. Solly will manage the brand presence in the United States and seek to build brand awareness and grow product distribution. He has nearly 25 years of experience in brand management and sales in the food industry, most recently as vice-president of licensed brands at Greencore USA.

Headquartered in Germany and established by the Ehrmann family, Ehrmann introduced a creamy yogurt in the United States last year.