CHICAGO — Rumi Spice, a brand of premium saffron and spices that are sustainably and ethically sourced from Afghanistan, is introducing a line of seasoned salts. The products are made with medium-flake sea salt and Afghan spices and may be used as finishing salts or seasonings.
Varieties include saffron salt, cumin salt, fennel salt and dill salt. The collection is available to purchase online at rumispice.com and Amazon.com and will roll out to Whole Foods Market stores this fall.
“We are so excited to offer our customers their favorite Rumi spices in an exciting new format,” said Patti Doyle, chief executive officer. “Adding seasoned salts to the Rumi Spice lineup furthers our mission of introducing Americans to high-quality, flavorful Afghan agricultural products while creating connections to their vibrant culture and cuisine.”
Founded in 2015, Rumi Spice is committed to empowering Afghan women and farmers through direct sourcing, creating agricultural job opportunities and providing reliable wages. The certified B Corporation has contracted with thousands of women in Herat, Afghanistan, to unlock the economic potential of the region and support stability and peace.
