KANSAS CITY — Ice cream brands are doubling down on dessert flavors, from s’mores to peach crumble, to create new frozen items with extra indulgence.
Carvel is introducing soft-serve ice cream inspired by the Brookie, a brownie-cookie combination, that swirls together flavors of brownie batter and chocolate chip cookie dough, which may be added to shakes, sundaes or sandwiches.
“Summer is a time for making fond memories, and the sweet taste of ice cream is often part of those memorable moments,” said Jessica Osborne, vice president of marketing, Carvel.
Baskin-Robbins’ flavor of the month is Oreo s’mores, which has toasted marshmallow and graham flavored ice creams mixed with Oreo cookie pieces and chocolate cookie swirls.
“Oreo s’mores initially launched as an international Baskin-Robbins flavor earlier this year, and we are excited to finally bring it stateside as a summer staple,” said Jeanne Bolger, director of research and development for Baskin-Robbins. “This fresh spin on a summertime classic was created to capture the memories made during this special season.”
Culver’s is expanding its frozen custard lineup this summer. The espresso toffee bar custard has an espresso flavor swirled with dulce de leche sauce, Heath Bar bits and gooey butter cake pieces. The peach crisp custard has peach flavor combined with peaches, dulce de leche sauce and a granola crumble. The new offerings will debut on July 10 and Aug. 10, respectively, as part of Culver’s Flavor of the Day rotation.
“Creating new Flavors of the Day is an opportunity not only to surprise and delight our guests, but also to explore new flavors and ingredients that complement our existing fresh frozen custard lineup,” said Quinn Adkins, director of menu development. “We’ve been crafting these flavors to perfection for a long time, and we’re excited for them to become two of our guests’ favorites for years to come.”
