LOS ANGELES — Dream Pops is poised to double or triple its sales as it expands beyond the freezer aisle, said David Greenfeld, founder and chief executive officer. Its new line of dark chocolate-coated, crunchy candy bites, previewed earlier this year at Natural Products Expo West, is now available to purchase at dreampops.com, marking the company’s entry into e-commerce.
Dream Pops Crunch, formulated with coconut milk and coconut sugar, represents a healthier take on beloved legacy candies, Mr. Greenfeld said, noting “the Butterfinger and Whopper have not seen a true disruptor” previously.
“It’s a great alternative for people who are looking for that ‘crispety, crunchety’ candy without high-fructose corn syrup and malt and artificial flavors,” he said. “It’s just dehydrated coconut milk wrapped in dark chocolate.”
Flavors include berry, vanilla, mint chip, cookie dough, birthday cake and banana cream, inspired by the brand’s popular frozen dessert offerings. The products will soon be sold at Amazon.com and on shelves at more than 2,000 stores in the coming months, Mr. Greenfeld said.
The company also will sell its frozen Dream Pops and Dream Pops Bites on its website with options for in-store pickup or instant delivery through platforms like GoPuff, Instacart, DoorDash, Caviar, Uber Eats and Postmates. The brand’s core line of plant-based frozen desserts is formulated with coconut milk, coconut sugar, fruits and herbs, and inspired by Colombian paletas. The pops feature a geodesic shape designed to prevent drips and sticky fingers. Flavors include vanilla matcha, cookie dough, chocolate with lion’s mane, birthday cake, berry and more.
Later this year, Dream Pops Drip, a line of plant-based dessert toppings made with coconut nectar and baobab, will be available to buy online.“This is us proving that we can be more than an ice cream brand,” Mr. Greenfeld said.