KANSAS CITY — Immune health remains top of mind for consumers amid the continued spread of COVID-19. Product developers are tapping into demand for functional food and beverages that bolster the body’s ability to fight infection.
Naked Juice has unveiled Naked Antioxidants Mighty Berry, a ready-to-drink smoothie formulated with apples, plum, banana, pomegranate, white grapes, blueberries and carrot juice to support immune function. The product contains no added sugar or preservatives.
Allergy-friendly candy brand YumEarth is introducing organic lollipops in two flavor packs — elderberry and an antioxidant assortment that includes mango, lemon and orange flavors. A serving is an excellent source of vitamins A, C and E. The products are free of the top nine allergens.
Flow Beverage Corp. has launched Flow Vitamin-Infused Water in three flavors, including cherry, citrus and elderberry. The organic beverages contain 120% of the recommended daily value of vitamin C and is an excellent source of zinc, with no sugar, calories or preservatives, according to the company.
“Flow Vitamin-Infused Water tastes delicious and expanding our product offering into a new functional water category is a natural next step for Flow,” said Nicholas Reichenbach, chief executive officer. “The functional water market is growing rapidly as consumers seek healthier alternatives. We believe Flow has innovated a product that fits squarely into consumer needs and complements our existing portfolio of sustainable and functional beverages.”