ATLANTA — The Coca-Cola Co. has promoted Evguenia (Jeny) Stoichkova to president of global ventures, effective Jan. 1, 2023.

Ms. Stoichkova joined Coca-Cola Bulgaria in 2004 and was most recently the president of the company’s Eurasia & Middle East division, a role she has held since 2021. She was also president of Coca-Cola’s former Turkey, Caucasus & Asia unit from 2017-2020.

In her new role, Ms. Stoichkova will focus on globally scaling brands and acquisitions, such as Costa Coffee.

Sedef Salingan Sahin, president of nutrition, juice, dairy and plant categories at Coca-Cola, will take over Ms. Stoichkova’s previous role.