NEW YORK — Online grocer Misfits Market has partnered with the Upcycled Food Association to launch The Upcycling Challenge, a contest for entrepreneurs focused on reducing food waste. Finalists will pitch new products to a panel of judges at Natural Products Expo West in March.

“Fighting food waste has always been core to our mission, and we’ve expanded our impact by partnering with sustainable brands such as Belgian Boys to bring consumers sought-after upcycled products,” said Abhi Ramesh, founder and chief executive officer of Misfits Market. “We’re excited to partner with the Upcycled Food Association to share our platform and elevate the next generation of food innovators who are committed to turning waste into delicious new products.”

The upcycled food movement has gained momentum as innovators use previously overlooked ingredients or byproducts in a variety of food and beverage applications. Submissions will be judged based on overall taste, quality of ingredients, percentage of upcycled ingredients, demand for the product within the category and packaging.

The winner will receive a one-year slot placement at Misfits Market with national branding and promotional opportunities and distribution across the country, as well as waived fees for the product to receive the Upcycled Certified seal by the Upcycled Food Association.

“Upcycled Certified is based on the simple idea that the products bought and sold every day can fight climate change,” said Turner Wyatt, founder and CEO of the Upcycled Food Association. “We are thrilled to be partnering with Misfits Market to spark supplier collaboration and innovation in creating delicious products that eliminate food waste.”

Brands may apply at