KANSAS CITY — Companies are catering to consumers looking for better-for-you ingredients included in the products they choose.
Indoor farming company Gotham Greens released its first line of plant-based dips, which are made with dairy-free, gluten-free and non-GMO ingredients.
“Gotham Greens continues to focus on bringing consumers the best-tasting, most flavorful fresh foods in the category,” said Viraj Puri, co-founder and chief executive officer of Gotham Greens. “Dips are one of the most well-loved snacks due to their versatility and craveable flavors, yet as consumers evolve their dietary habits to reflect a more plant-based and flexitarian lifestyle, the category has not kept up with bringing delicious plant-based options to market. Our new expansion into plant-based dips serves consumers in a brand-new way and speaks to cooking and dining trends we’ve seen over the past several years.”
Juice company Uncle Matt’s Organic launched two no-sugar-added juice boxes to its portfolio.
The juice boxes, which are meant for children, are shelf-stable juice boxes that contain no added sugar and is instead sweetened with stevia. The juice also contains vitamin C, vitamin D and zinc for immune support, according to the company.
“As a parent, I am especially excited about the launch of Uncle Matt’s Organic No Sugar Added Lemonade Juice Boxes that are both kid and mom approved,” said Susan McLean, vice president of marketing and innovation at Uncle Matt’s Organic. “So many offerings for kids are still loaded with sugar as well as artificial colors, flavors and ingredients. We are proud to launch an organic beverage option that was carefully crafted with vitamins and antioxidants for added functional and wellness benefits.”
Lenny & Larry’s, which specializes in protein cookies, debuted its first nutrition bar to join the company’s Boss! Line.
The Boss! Immunity Bar is a crunchy wafer bar that contains 17 grams of dairy, as well as plant protein, probiotics and 2 grams of sugar. They are available in four flavors: peanut butter cup, caramel macchiato, chocolate mint brownie and maple french toast.
“We’re thrilled to offer a new better-for-you option to our consumers based on the market's demand for more protein and immunity support,” said Jolie Weber, chief executive officer of Lenny & Larry’s. “Research shows that immune support is one of the most desired functional benefits that consumers are looking for. With the addition of The Boss! Immunity Bar, Lenny & Larry’s continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars.”