SAN DIEGO — Pureboost, a brand of energy drink mixes, has raised more than $2 million at a $40 million pre-money valuation through its Wefunder crowdfunding round.
Founded by a team of active parents and serial entrepreneurs, Pureboost has generated $12.3 million in revenue during its first three years of business, including $7.34 million in sales last year alone. The company is projecting to reach $100 million in sales by 2026.
Pureboost is formulated with natural green tea caffeine, vitamin B12 and more than 25 vitamins, minerals and electrolytes, with no dairy, soy, gluten, sugar or sucralose. The brand offers eight flavors across three product lines, including original, immune support and organic superfoods.
The products are available to purchase online at Costco.com and Amazon.com and by the end of the year will be available in more than 2,500 retail stores, including Walgreens and select Walmart locations. The company is targeting expansion into Wegmans, Kroger, CVS, Target and Whole Foods Market next year.
“We have been pleased with the rapid growth of Pureboost, mostly driven by our satisfied customers that include doctors, dietitians and everyday people looking to get through the day full of energy and feeling good,” said Brian Enge, co-founder and former professional soccer player. “This is the fourth company I’ve founded, and together with the team, I’m optimistic about continuing to accelerate our growth thanks to our community round on Wefunder.”
Proceeds from the crowdfunding round will support expanded brick-and-mortar distribution, increased marketing spend and investment in innovation and inventory to support growth.
The round is open to accredited and non-accredited investors with a minimum investment of $250 at wefunder.com/pureboost.