EL SEGUNDO, CALIF. — Beyond Meat is adding steak to its lineup of meat alternatives. The company launched Beyond Steak at Kroger and Walmart stores nationwide, as well as at select Albertsons and Ahold divisions and other retailers across the country.
Seared and chopped into bite-size pieces, Beyond Steak contains 21 grams of protein per serving and is low in saturated fat. It is free from cholesterol as well as added antibiotics and hormones. The frozen product may be prepared in a skillet or air fryer for a meat-free spin on dishes like fajitas, tacos, stir fries, sandwiches, salads and more, according to the company.
“Beyond Steak is a highly-anticipated expansion of our popular beef platform and we’re proud to introduce this innovative product to consumers nationwide,” said Dariush Ajami, chief innovation officer at Beyond Meat. “Beyond Steak delivers the taste and texture of sliced steak in a way that is better for both people and the planet.”
Other offerings in Beyond Meat’s flagship plant-based beef portfolio include the Beyond Burger, Beyond Beef and Beyond Meatballs.
The launch of Beyond Steak comes amid a period of ongoing softness for plant-based meat alternatives and declining sales for the El Segundo, Calif.-based company. Beyond Meat earlier this month announced it will lay off approximately 20% of its workforceand lowered its fiscal 2022 sales outlook for the second time this year.
