ROTTERDAM, THE NETHERLANDS — Louis Dreyfus Co. BV has developed a new product made from not-from-concentrate orange juice with sugar reduced by 30% and dietary fiber content tripled. The original Brix value and vitamin C level were preserved.

A Louis Dreyfus R&D team in Bedebouro, Brazil, worked five years to develop a process to reduce sugar in orange juice. A commercial rollout is planned for early 2023 in China. The new product eventually should be available worldwide.

“Complementing our extensive portfolio of juices and ingredients from Brazilian-grown citrus fruits, this new product represents another positive step in LDC’s strategy to diversify revenue through value-added products, including specialty ingredients and products like this one,” said Juan José Blanchard, global head of juice for Rotterdam-based Louis Dreyfus “Leveraging our global network and partnerships, LDC aims to bring this new product to the global market in collaboration with leading beverage industry players, contributing to the advent of healthy, nutritious juice product options that respond to consumer expectations, while continuing to invest in R&D activities targeting further reductions in sugar content.”