LUXEMBOURG — The Perfetti Van Melle Group is acquiring Mondelez International’s developed market gum business for approximately $1.35 billion. The acquisition will include such gum brands as Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubbalicious in the United States, Canada and Europe, as well as the European candy brands Cachou Lajaunie, Negro, and La Vosgienne. Manufacturing facilities in Rockford, Ill. and Skarbimierz, Poland, are also part of the deal.
The agreements cover the purchase of Mondelez’s business in the United States, Canada and Europe, excluding France. A separate agreement governs the acquisition of the business in France.
“We have long admired the product and brand portfolio of the gum business and look forward to combining them with the Perfetti Van Melle brand family,” said Daniele Perfetti, vice chairman of Perfetti Van Melle.
Mondelez International said earlier this year that it planned to divest its developed market gum business.
“As we continue progressing our vision 2030 focus and acceleration strategy, doubling down on our core snacking categories, we are pleased to transition our developed market gum business to a values-led, family-owned company whose portfolio is a strategic fit, and where our brands and people can thrive,” said Dirk Van de Put, chairman and chief executive officer of Mondelez International.
Perfetti Van Melle is a manufacturer and marketer of such brands as Mentos, Chupa Chups, Alpenliebe, Frisk, Smint, Fruit-tella, Golia, Brooklyn, Vivident, Happydent, Daygum, Vigorsol, Big Babol and Airheads. In 2021, the company reported sales of approximately €2.5 billion ($2.65 billion).