AKRON, OHIO — Country Pure Foods (CPF) has named Tony Muscato chief executive officer following the retirement of longtime CEO Ray Lee.

Mr. Muscato brings over three decades of food industry experience to the supplier of plant-based milks, juices and frozen novelties.

“We are thrilled to welcome Tony as the new CEO of Country Pure Foods, where we know he will build on Ray’s legacy of creating one of the most trusted brands in America for private label juice, plant-based milk and innovative frozen novelties,” said Jonathan Pressnell, partner at CPF’s majority investor Blue Point Capital Partners. “We look forward to the contributions Tony will make as we continue to strategically grow our plant-based, better-for-you product offering.”

Mr. Muscato’s prior experience includes his work as president and CEO at Diamond Crystal Brands, CEO at Harry’s Fresh Foods, Inc. and group vice president of sales and marketing for the Kraft Heinz Co.

He holds a bachelor’s degree in management from Canisius College and a master’s degree in business administration from Carnegie Mellon University.