SOLANA BEACH, CALIF. — Pure Organic, a better-for-you snack subsidiary of the Kellogg Co., is adding three baked cracker varieties to its portfolio. The crackers, which come in garden ranch, Parmesan garlic and double cheddar flavors, are made using USDA certified organic ingredients.
Each baked cracker box features a QR code that directs consumers to the website for No Kid Hungry — a nonprofit that supports ending childhood hunger.
“Filled with better-for-you ingredients and a superior taste in every bite, these crackers are made for kids and parents,” said Janice Spurgeon, brand manager for Pure Organic. “We’re redefining the norm of snacking — first with our popular layered fruit bars and now with baked crackers — with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy.”The baked crackers are available at Kroger markets nationwide for the suggested retail price of $4.49.