SYRACUSE, NY. — Hofmann Sausage Co. is launching Korean barbecue-flavored smoked jerky, marking the company’s first pork-based jerky.
The new product joins Hofmann’s existing smoked beef jerky flavors, like prime rib, cherry maple and honey barbecue, that launched in 2020.
“Korean BBQ flavor, which started off as more of a limited trend, has shown that it most likely will stick around as it has made its way to mainstream grocery products,” said Pat Favalo, national sales manager for Hofmann. “We try to give the people what they want, which is showcased in our meat snack items.”
The jerky adds to Hofmann’s growing portfolio in the meat snack category which includes several varieties of hot dogs, sausages and hunter sticks alongside its jerky products.
Hofmann brand products are available in grocery and convenience stores across the eastern United States.