LAKEVILLE, MINN. — Post Consumer Brands is launching a line of cereals called Sweet Dreams aimed at encouraging healthy sleeping patterns. Marketed toward adults, the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine.
The cereal is currently available in two flavors:
- Blueberry Midnight: whole grain cereal flakes with blueberries as well as lavender and chamomile flavors.
- Honey Moonglow: whole grain cereal flakes flavored with honey, vanilla, lavender and chamomile.