LOS ANGELES — Non-dairy cheese maker Misha’s has opened a crowdfunding raise with a goal to secure $5 million in a post-seed, pre-Series A round. Potential investors may learn more and support the campaign at community.lovemishas.com.
Founded in 2018, Misha’s has developed a line of chef-created, plant-based spreads including smoked cheddar, black truffle, ricotta and others, formulated with organic cashew and almond milk and blended with locally sourced herbs, vegetables and spices. The products do not contain vegetable oils, soy, fillers, starches or nutritional yeast.
Misha’s products are sold at more than 600 stores in the West Coast, Pacific Northwest, Rocky Mountains and Pacific Southwest regions. The brand is set to expand to more than 3,000 stores by the end of the year, including Walmart, Whole Foods Market, Safeway and Albertsons. The company said it is on track to generate $8 million in revenue by the end of the year.Earlier backers include Jay-Z’s Marcy Venture Partners, Pendulum Holdings and professional basketball player Chris Paul. Proceeds from the crowdfunding raise will support production, operations and sales and marketing.
Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.