KANSAS CITY — Spring-time offerings are bringing companies together in limited-time partnerships.
Boxed mix company Krusteaz is adding a sample of Nutella to its buttermilk pancake boxes, so consumers can try the chocolate hazelnut spread on the pancakes in place of maple syrup or other toppings.
The Kellogg Co.’s MorningStar Farms brand is partnering with Pringles to debut two Pringles-flavored plant-based chicken fries products.
The plant-based chicken fries are available in Pringles original, and Pringles scorchin’ cheddar cheese flavors. They contain 11 grams of protein and 41% less fat than other homestyle chicken fries, according to the company.
“Given our mission to bring more people into the plant-based protein space, partnering with Pringles seemed like the perfect next step in plant-based innovation for MorningStar Farms,” said Danielle Rappoport, Kellogg’s marketing director, plant-based protein. “We’re excited to build upon the success of our most recent product launches and bring Chik’n Fries into MorningStar Farms versatile plant-based lineup, tapping into Pringles fun and distinct flavor profile for a groundbreaking matchup. We’ll continue to show our audience that you don’t have to sacrifice taste to eat plant-based, whether you do full-time or occasionally.”
Taking spring partnerships to the beverage aisle, PepsiCo, Inc. is partnering with Peeps to launch a co-branded springtime cola.
First introduced in 2021, the Pepsi brand has partnered again with Peeps to bring back the seasonal Peeps-flavored soda. The limited-edition soda features PepsiCo’s cola, paired with the Peeps marshmallow flavor. The Pepsi x Peeps soda is available in 7.5-oz mini-can multipacks, and 20-oz bottles.
“We couldn’t be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, director – brand Pepsi. “The collaboration is truly unparalleled — a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in Pepsi x Peeps this time around.”
