CHICAGO — The Kraft Heinz Co. is adding a hot sauce under its new brand Tingly Ted’s. The sauce is part of a collaboration with English singer-songwriter Ed Sheeran.
The sauce is available in two varieties, including an “extra tingly” flavor. It’s formulated from a blend of red jalapeños and capsicum chilies.
“It’s rare to find someone who is as passionate about sauces as we are — and it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find — so when we heard he wanted to make his own hot sauce, we of course wanted in,” said Rafael Oliveira, executive vice president and president, International Markets at Kraft Heinz. “We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. The rest is history, and here we are with a delicious addition to our Taste Elevation platform, which is all about enhancing food with great flavor. We can’t wait for people to try it.”