SANTA MONICA, CALIF. — Starco Brands, Inc. has acquired plant-based food technology company Soylent Nutrition, Inc. for an undisclosed sum.
Per the terms of the acquisition, Soylent will now operate as a separate business under the Starco Brands umbrella. The company will continue to be led by Demir Vangelov, chief executive officer of Soylent since 2020.
“Soylent is one of those rare brands that successfully transitioned from Silicon Valley tech startup to mainstream with mass distribution, thanks to Demir and his team’s operational execution and a global mission to improve human health and nutrition,” said Ross Sklar, CEO of Starco Brands. “When combined with Starco Brands’ portfolio of formulas, access to commercial manufacturing facilities, and disruptive marketing, Soylent’s potential to grow its base and expand in adjacent category whitespaces will be game-changing.”
The transaction marks Starco’s third acquisition of a consumer packaged goods company in the last six months, adding athlete-inspired personal care brand The AOS Group, Inc. to the Starco portfolio in September 2022 and fragrance producer Skylar Body, Inc. in December 2022.
Soylent’s line of plant-based convenience shakes, powders and bars joins Starco’s food and beverage segment that includes Winona Pure, an all-natural popcorn seasoning spray brand, and Whipshots, an alcohol-infused whipped cream brand launched in 2021 by Starco in partnership with rapper Cardi B.