KANSAS CITY, KAN. — Dairy Farmers of America (DFA) is partnering with Good Culture to produce a new lactose-free milk formulated with a probiotic to support digestive and immune health.
Good Culture Probiotic Milk is launching in whole and 2% reduced fat options. Each 12-oz serving includes 1 billion probiotic cultures thanks to its BC30 probiotic, and the milk is a good source of vitamins A and D.
“With the continued growth and consumer interest in probiotics and gut health, we’re really excited to bring this great-tasting milk with probiotics to store shelves in partnership with the Good Culture brand, which is so well known for producing on-trend, cultured dairy products,” said Rachel Kyllo, senior vice president of marketing, DFA dairy brands. “We think Good Culture Probiotic Milk will help meet consumer desires for more functional nutrition benefits and drive excitement in the dairy case.”
The milks will first be made available at retailers along the East Coast, but DFA said it has plans for national distribution.
“We’re thrilled to be the brand behind this disruptive and new take on milk with functional benefits, and are honored to have been able to bring it to life with Dairy Farmers of America,” said Jesse Merrill, chief executive officer and co-founder of Good Culture. “Human health and wellness starts in the gut, and our Good Culture Probiotic Milk increases accessibility to probiotics that support well-being. It’s a perfect fit for the Good Culture brand and our mission.”The milk, which features a patented BC30 probiotic, was found to support digestive and immune health as part of a balanced diet and healthy lifestyle when at least 12-oz per day was consumed, according to DFA.