SAN FRANCISCO — Flashfood, an online marketplace designed to reduce retail food waste, has named Jordan Schenck as chief brand officer and Sepideh Burkett as head of partner development.

The new additions come shortly after the hiring of Nicholas Bertram as president of Flashfood in February 2023. Both hires come as part of the company’s strategy to further develop its partnerships with North American grocery retailers and expand its ability to connect consumers with discounted retail foods nearing their best-by-date.

“The appointments of Jordan and Sepi come at a time when our momentum is building, but not as fast as the need from both people and the planet,” Mr. Bertram said. “I know that hiring diverse, experienced talent is one of the fastest and most impactful ways to help our partners accomplish even more in their communities.”

Ms. Schenck, formerly an independent board member for Flashfood, brings several years of experience in food and beverage marketing to the executive team. Her past leadership roles include head of global consumer marketing for Impossible Foods and chief marketing officer, chief revenue officer and co-founder of wellness brand Sunwink.

She holds a bachelor’s degree in business and Chinese from the University of Oregon.

“I believe that we will create a movement around feeding families affordably and eliminating food waste that will benefit our planet in incredible ways,” Ms. Schneck said. “I look forward to applying my learnings from building the plant-based food movement at Impossible and Sunwink to Flashfood.”

Ms. Burkett adds more than two decades of retail innovation experience to Flashfood’s leadership. She was most recently vice president of store experience for Meijer, and her previous leadership roles include vice president of store support for Giant Foods and market manager for Walmart.

She holds a bachelor’s degree in pharmacy studies from the University of Connecticut.

“I have been in the food industry for a long time, and I have seen the power of food as a source of nourishment, connection and community,” Ms. Burkett said. “Selling food, fighting hunger, and protecting our environment are all interconnected, and I want to be a meaningful part of that which is why I am excited to partner with retailers to make a difference as a part of the Flashfood team.”