BOULDER, COLO. — NextFoods, the parent company of GoodBelly, has acquired sports nutrition company Cheribundi. Terms of the acquisition were not disclosed.
The two companies will provide NextFoods with more offerings in the sports nutrition and gut health categories, according to the company.
“Cheribundi and GoodBelly are dedicated to providing natural products that offer scientifically-proven health benefits,” said Marcel Bens, chief executive officer of Cheribundi. “This merger comes at a time when consumers are looking to move beyond lab-based, synthetic products to something that offers the same benefits naturally, thus positioning NextFoods as a leader in this movement.”
Under the merger, Mr. Bens will move into the role of CEO of NextFoods.“Adding Cheribundi to the NextFoods family is a significant step in both brands’ futures to foster the continuous improvement of functional food and beverage and we look forward to fueling the next evolution of innovation,” said Juan Gluth, former CEO of NextFoods who is now stepping into the role of chief commercial officer. “I look forward to working together with our lead investor and new leadership team to bring future success to our combined company.”