DALLAS, NC. — Shade Vivid Orange – OS is an oil-soluble plant-based color made from paprika.

Shade Vivid Orange – OS was developed by GNT and is a part of its Exberry portfolio. The product is a vibrant orange shade and may replace paprika oleoresin and artificial colors, the company said.

It may be used in snack seasonings, bakery products, plant-based meats and cheeses, dips and dressings, frosting and decorative coatings among others.

“Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colors and paprika oleoresin across a broad array of applications,” said Soja Scheffler, head of product management GNT. “Its exceptional color intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.”