HOLLAND, MICH. – Hudsonville Ice Cream’s product line now includes novelty bars, which the company launched in three flavors: salted caramel, strawberry shortcake and vanilla milk chocolate.

Salted caramel includes a salted caramel-flavored ice cream with a milk chocolate coating. Strawberry shortcacke features strawberry ice cream and pieces of yellow cake, dipped in white chocolate. And the traditional vanilla milk chocolate bars have vanilla ice cream and a milk chocolate shell.

"Our new ice cream bars are the result of listening to our devoted fans," said Rob Heider, chief marketing officer for Hudsonville Ice Cream. "Our fan favorite ice cream recipe made with real ingredients has remained largely unchanged since 1926, and we're thrilled to bring that same great Hudsonville quality to ice cream bar lovers."

The new novelty products are being sold in four-packs at select retail locations throughout the United States.

The Michigan-based ice cream maker also recently introduced its “Go to Town” marketing campaign, designed to communicate that its products are available at national retail stores with many flavors from which to choose.