The Know - Kemin 2023 - 1

THE
" KNOW "
Before You Go to Market
Extend shelf life with clean label ingredients
PLUS, INGREDIENT INNOVATIONS FUELING ON-TREND PRODUCT DEVELOPMENT
| Formulate quality products with improved yields
Improve manufacturing efficiencies throughout entire process
K
now your customer: their wants and
needs. Know your competition: their
strengths and weaknesses. Know
your manufacturing process: ingredient
compatibilities, processing efficiencies and inplant
testing. Commercializing a new product or
a reformulated existing one requires more than
a high-acceptability score in sensory testing,
though that is paramount, as taste reigns. It
requires a great deal of know-how that Kemin
Industries, Des Moines, Iowa, provides through
its dedicated use of applied science to address
industry challenges.
" Formulation plays a crucial role in the
development and improvement of various
food products, " says Courtney Schwartz,
Marketing Director at Kemin. " It involves
expertise, resources and guidance throughout
the formulation process, from concept to
commercialization. Our goal is to help you create
innovative, safe and appealing food products
that meet consumer demands. "
KNOW YOUR CUSTOMER
The number of Americans who reported
following an eating pattern or diet in the 2023
Food and Health Survey from the International
Food Information Council, Washington, D.C.,
was 52%. This is a noteworthy jump from 36%
in 2018 and 43% in 2020. The most common
eating patterns or diets include high protein
(18%), mindful eating (17%), calorie counting
(12%), clean eating (12%) and intermittent
fasting (12%).
The top motivators behind making an effort
to adopt a new eating pattern or diet include
wanting to lose weight (43%) and wanting to
improve physical appearance (39%). But, just as
many consumers are making dietary changes
with more general health and wellness in mind.
Nearly two out of five (39%) said they want to
feel better and have more energy, while 33%
said they want to protect long-term health and
prevent future conditions.
When it comes to what qualifies as a
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The Know - Kemin 2023

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