LOS ANGELES — Plant-based beverage maker Pop & Bottle is debuting a new multi-serve format of its cold-brew coffee.

The 48-oz product features an organic, unsweetened coffee blend with up to 100 mg of caffeine per serving, designed for easy personalization and convenience. Pop & Bottle developed the product in response to increased demand for cold brew and cold drinks among younger consumer demographics.

“At Pop & Bottle, we believe your daily coffee ritual should be purposeful, nourishing and gratifying,” said Jash Mehta, chief executive officer and co-founder of Pop & Bottle. “This new multi-serve cold brew series is our nod to those seeking the premium taste and quality of traditional black coffee in a more economical, multi-serve format.”

Joining the company’s portfolio of ready-to-drink cold brew products, oat milk lattes and coffee concentrates, the multi-serve beverage is launching in light roast, medium roast and vanilla varieties. Each flavor is now available in select Target locations, with further national retail availability expected in May.