SADDLE BROOK, NJ. — Nutrition21, an Everwell Health company, has published a white paper highlighting the importance of the growing cognitive health category and the role it may play for health and wellness focused consumers.

Titled “Staying sharp: Cognitive solutions to spark focus white paper,” the white paper outlines trends in the cognitive health segment and how the company may help brands formulate solutions.

The white paper also covers how manufacturers may incorporate the company’s cognitive health ingredient nooLVL into products, and key considerations when formulating a cognitive health supplement.

With consumers seeking more ways to incorporate cognitive health ingredients into their everyday lives, Nutrition 21’s whitepaper looks at ways to evolve the category and key consumer insights driving the need for cognitive solutions that support multiple facets of cognitive function.

“Consumers really have cognition on the mind, which is driving category growth and diversification to support multiple facets of cognitive function,” said Jordan Miller, vice president, marketing – Nutrition21. “Our new white paper shines a light on the incredible opportunity for brands to win within the cognitive wellness space and the role novel science-backed ingredients such as nootropics play as consumers become more specific in the individual health areas they might seek to address such as supporting memory, focus, concentration, and a better response to stress and anxiety.”