Hilmar 2024 - Whey Protein Fraction - 1

WHEY
PROTEIN
FRACTION
SHOWS PROMISE
FOR HEALTHY AGING
M
ilk fat globule membrane (MFGM) is
a powerful whey protein fraction that
fuels infant formula by delivering key
nutrients for proper growth and development.
It is naturally present in mother's milk, with
dairy MFGM the next best thing. Now studies
show that consumption of MFGM throughout
the lifecycle may assist with healthy aging.
In addition to whey protein benefits, MFGM
sourced from bovine milk has been clinically
shown to support cognition, cardiovascular
health, gut health and mobility in adults.
Age-related muscle wasting and weakness
is particularly important to the aging
person, as reduced agility-the ability to
move quickly and easily-is associated with
adverse effects on quality of life and life
expectancy.1
Research indicates that daily
ingestion of MFGM, combined with regular
exercise, may enhance agility.2
These are many of the wellness benefits
that Generation X-consumers in their 40s
and 50s, many of whom are in their prime
earning years-is seeking out, according to
Chicago-based Mintel. The market research
firm predicts that in 2024, brands will be
pursuing Gen X with products to help them
live longer, healthier lives. When targeting
these consumers, brands will focus on
formulations that support visible signs of
aging, according to Mintel. That makes MFGM
an attractive ingredient for addition to bars,
beverages and better-for-you snack foods, all
those on-the-go, portion-controlled products
that Gen X already buys and is willing to
spend more on to assist with defying the
aging process.
Hilmar 7500 MFGM, an offering in Hilmar's
PROfraction™ line of enriched proteins, may
be used in foods and beverages targeting
adults. By fractionating protein, Hilmar is
able to concentrate beneficial compounds
and make them available as ingredients. In
addition to nutritious whey protein, Hilmar
7500 also delivers additional MFGM benefits
to your end-product formulation.
INSIDE: Learn more about the benefits associated with MFGM.
Be inspired to formulate foods and beverages for healthy living.

https://www.hilmar.com/proteins/profraction/hilmar-7500/?utm_source=fbn&utm_medium=ezine&utm_campaign=mfgm

Hilmar 2024 - Whey Protein Fraction

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Hilmar 2024 - Whey Protein Fraction - 1
Hilmar 2024 - Whey Protein Fraction - 2
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