FAIRFIELD, CALIF. — Harvest Snaps, a Calbee America, Inc. brand, is launching Harvest Snaps Kids Crispy Fruit Snacks, the company’s first offering designed for children.

The clean label snack features freeze or vacuum dried 100% whole fruit as its only ingredient. With its formulation free from added sugars and artificial flavors and preservatives, the product aims to serve as a quick and easy flavor addition to lunches or a convenient on-the-go snack. Flavors include apple, banana, grape and strawberry.

“By introducing this kid-centered brand extension and launching these single-ingredient, crispy fruit snacks, we aim to appeal to our current customers, while attracting new, health-conscious families to our products,” said Maiko Shimano, director of marketing at Calbee.

Harvest Snaps Kids Crispy Fruit Snacks are set to hit shelves at retailers nationwide beginning in July of this year with a suggested retail price between $6.99 and $7.99 per 5-count multipack. The product joins the brand’s existing portfolio of pulse-based and vegetable-focused snacks, including Artisan Sea Salt Baked Green Pea Snacks.