KANSAS CITY — Spring offerings are heating up with the introduction of new spicy and “swicy” snacks.
Utz Brands, Inc. is partnering with Mike’s Hot Honey again to launch Utz Mike’s Hot Honey Extra Hot potato chips, again tapping into consumers seeking sweet and spicy snacks.
The co-branded potato chips, which first made their debut as a limited time offering in May 2023, became a permanent offering to the Utz portfolio in August 2023. Utz Mike’s Hot Honey Extra Hot chips are gluten-free, kosher-certified and “three times hotter,” according to the company.
“We know hot and spicy is currently the No. 1 flavor in salty snacks,” said Amber McGrogan, marketing director at Utz Brands, Inc. “That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option. Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Riviana Foods, Inc. is adding “swicy” to its Minute Rice brand with the introduction of a hot honey chicken seasoned rice variety. The new flavor of Minute Rice features a blend of a savory chicken flavor with medium heat, honey, paprika, turmeric and red peppers.
“With a keen eye on consumer trends and wants, Riviana Foods is thrilled to present an expanded selection of delicious Minute Rice Cups choices,” said Erica Larson, director of marketing at Riviana Foods. “These latest releases establish Minute Rice as a brand that addresses the diverse preferences of consumers, offering varieties that align with current trends, classic flavors, and everyday convenience.”
Oscar Mayer, a brand from the Kraft Heinz Co., is expanding its line of hot dogs with the introduction of Stuffed Dogs. Inspired by consumer demand for bold and unique flavors, the Stuffed Dogs feature infusions of cheese and spiciness with cheese, chili cheese and jalapeño cheddar varieties.
“Whether seeking a spicy twist or pop of creamy cheese, we strive to feed fans’ appetite for category offerings that are currently only available from quick-service restaurants,” said Molly White, vice president of marketing for Oscar Mayer.
