CAMDEN, NJ. — Campbell Soup Co. is adding a new series of versatile sauces under its Prego brand.
Developed as an alternative to the numerous red sauce options that comprise the majority of the Italian foods aisle, Prego Creamy Pesto sauces combine the creamy texture of alfredo sauce and herbal flavor notes of pesto, according to the company. The product line includes flavors such as basil pesto, roasted garlic pesto and Parmesan pesto. Each serving contains approximately 5 grams of fat and between 60 to 70 calories.
“Pesto is seeing the largest amount of growth within the Italian sauce category and yet is the smallest segment,” said Caitlin Votava, director of marketing at Prego. “We've seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful.”
Prego Creamy Pesto products are now available at retailers nationwide, retailing at $2.82 per 14.5-oz container.