CHICAGO — Capri Sun, a Kraft Heinz Co. brand, is releasing its first innovation in nearly 10 years.
Following consistent consumer requests for larger Capri Sun formats, the company is launching a 96-oz variety of its fruit punch flavor. Each bottle contains the equivalent of 32 pouches worth of juice and is available in two-count packs.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, senior brand manager, for Capri Sun.
The product is now sold exclusively in club channel stores, including Sam’s Club, BJ’s Wholesale Club and select Costco locations.