NEW YORK — DayDayCook has acquired “proud, loud Asian home cooking” brand Omsom, a maker of cooking sauces and saucy noodles. The acquisition consists of a combination of DDC’s cash and stock paid out over four years, according to the company.
Omsom was founded in 2020 by Vietnamese American sisters Vanessa and Kim Pham, who wanted to bring Asian cuisine to US consumers’ kitchens.
Omsom began as a direct-to-consumer business but quickly expanded to retail nationally two years later, according to the company.
“Omsom has always stood for something much bigger than the two of us,” said co-founder Kim Pham. “When we launched the company in May 2020, it was with a mission of honoring and celebrating Asian Americana. In the last couple years, our rowdy branding, damn delicious flavors, and unapologetic perspective have illuminated the way — and now, those same values are showing us to our next chapter. They say, ‘If you want to go fast, go alone, but if you want to go far, go with others,’ and that’s what we’re excited to do with DayDayCook.”
Omsom is DayDayCook’s most recent acquisition. The Hong Kong-based ready-to-heat, ready-to-cook meal company recently acquired G.L. Industry SpA in January and Thai American food brand Yai’s Thai in December 2023. DayDayCook also acquired noodle, broth and stir-fry kit manufacturer Nona Lim in August 2023.
Other DayDayCook brands include Mengwei, a Chinese food brand that makes a self-heating hot pot, self-heating rice and other instant food, and Yujia-Weng, a Chinese-style seafood brand.
By joining DayDayCook, Omsom said it will see accelerated product innovation.
“We are delighted to welcome Omsom to DayDayCook,” said Norma Chu, founder of DayDayCook. “Founders Vanessa and Kim are passionate about Asian cuisine and have created a bold brand that brings genuine flavors right into the homes of consumers. Our presence in the US is rapidly growing with the addition of Omsom to our US family of brands, joining Nona Lim and Yai’s Thai, which we acquired within the past year. Having three notable Asian food brands in our portfolio will create enhanced synergies and resource integration and make our operations more efficient and profitable. We look forward to collaboration across the three brands and to ensuring even more Asian-inspired and developed products reach more US kitchens in the future.”
Vanessa Pham, chief executive officer and co-founder of Omsom, added, “It all started with a LinkedIn message to Norma, when we first read about DayDayCook’s vision and mission, we knew we had to get in touch immediately. We are thrilled that Omsom, which has been built brick by brick with heart and intention, will continue to thrive in partnership with DayDayCook. Omsom has relentlessly centered the multitudes within Asian America — so it’s only fitting that we accelerate our next chapter with another Asian woman-founded and -led business.”Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.
