ROME, GA. — Summit Hill Foods has named Kyle Peterson as its new chief marketing officer. Peterson will oversee the company’s marketing, advertising and digital activities and develop strategies to enhance awareness and drive revenue growth across brands including Better Than Bouillon, The Original Louisiana Brand Hot Sauce and Better Than Gravy, according to the company.
Peterson joins the company from InnovaAsian Cuisine, where he most recently was senior vice president of marketing. Previously, he was vice president of marketing and general manager of frozen fruit and fruit ingredients at SunOpta. Prior to SunOpta, Peterson was vice president of corporate strategy and business development at Post Consumer Brands.
Peterson received his master of business administration in marketing and finance from the Kellogg School of Management at Northwestern University.
