NEW YORK — Plant-based whole cuts maker Juicy Marbles has added plant-based Baby Ribs with edible bones to its portfolio. The company has formulated the ribs with a new recipe titled “Marble 3.0.” The company said it has been experimenting with its ribs for the past year, selling limited versions of its ribs to its online community but is now offering a retail-ready product.
Once consumers are finished eating the ribs Juicy Marbles said the ribs bones, which are formulated from plant protein, may be baked, fried or air-fried into puffed, crispy snacks. The ribs are prepared in 15 to 20 minutes, according to the company.
The ribs feature 32 grams of protein per serving; features no thickeners or binders; features iron, zinc, selenium, B vitamins and vitamin b12, according to the company.
“People want products with ingredients they understand,” said Vladimir Mićković, co-founder and chief brand officer of Juicy Marbles. “A lot of people are adding plant-based meats to their ‘protein portfolio,’ and we want them to rest assured that they’re not eating something that’s just mimicking the sensory aspects of meat, but also provides the essential micronutrients our bodies need to function. The food equivalent of ‘style and substance.’ The rest of the Juicy Marbles portfolio will also graduate to the ‘Marble 3.0’ recipe by the end of 2024.”
Consumers may find the ribs on the company’s website.